Four Tips on Facebook Etiquette

Managing Your Risk on the Social Network by Using Proper “Netiquette”

As a driving force of social connectivity, Facebook has probably become the face and first impression of your organization. You use it to organize and advertise rush events and to “friend” rushees to keep them in the loop. Additionally, you use it as a marketing tool for your social and philanthropic events.

However, this great tool must be monitored in terms of risk management. Authorities and school officials have been turning to Facebook in order to find evidence of underage drinking and other illegal activities. Furthermore, inappropriate behavior on the social network can paint your organization in an immature way.

Here are some tips in order to mitigate your risk.

• Avoid posting pictures of any kind involving alcohol and letters: This can really hurt your organization and lower its level of professionalism. Even if it’s not illegal, it comes off as immature and potential employers will frown upon these photos.
• Don’t hack your brothers’ accounts and post obscene statuses: I’ve seen this happen all too often. A brother will hack another brother’s account or get on his computer and post lewd comments concerning his sexuality or personality. Some may think this is funny, but it really is ridiculous behavior that should be discouraged. A fraternity is fun and should be, but there’s no point in broadcasting these types of things to friends, family, and most importantly, rushees.
• As a leader in your organization, discourage any inappropriate behavior you see throughout the week at your weekly meeting. Look, we are all adults, and I’m not telling you to “baby” your actives but encourage your brothers to use common sense and act in a professional way.
• Follow a simple rule of thumb – “Don’t post anything that you wouldn’t say publicly at an event.” ALWAYS be thinking about your letters.